Japanese Fashion Wikia
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Mori Gyaru is the name given by the international community to the combination of Gyaru with Mori Girl, and generally not seen as recognised Gyaru substyle within Japan. Most of the outfits considered part of the Mori Gyaru trend fall under Girly, Himekaji as well as various vintage styles. [1][2]

The Name[]

The term "Mori Gyaru", written as 森ギャル in Japanese, was only ever used once as part of a trend spread in the April 2010 issue of Popteen featuring Yui Kanno. [3] The term moru (盛る) was also used by Rin from Ageha. [4] In Japan, it was mainly considered a short-lived trend rather than a style on its own, and it's mainly used as a style label overseas. [5]

Style Basics[]

Mori gyaru focuses on a natural twist to the traditional gyaru style. It incorporates the silhouette of gyaru with many of the natural fashion aspects of mori kei.

Mori gyaru's color schemes are natural tones, such as cream, light floral colors such as pink and blues, and browns. Clothing items are often draping and layered, with less of a focus on a sexy silhouette. Common materials are lace and cotton. Mori gyaru also includes lots of florals and ginghams.

Mori gyaru may have some traditional aspects of gyaru, but often tones them down. For instance, mori gyaru may have bigger hair styles, but they have more natural styles such as light waves and curls, or braids. Another example is the use of makeup in mori gyaru, but much less extreme than typical gyaru, and much more makeup used than mori kei's minimal makeup style. [5][6][7]

Gallery[]

External Links[]

  1. "[Coordination] Mori Girl Fashion 1 (translated title)" TAMALL's Blog. July 7, 2013. Retrieved November 19, 2023 from https://ameblo.jp/tamall/entry-10592206822.html
  2. "[Coordination] Mori Girl Fashion 2 (translated title)" TAMALL's Blog. July 16, 2013. Retrieved November 19, 2023 from https://ameblo.jp/tamall/entry-10592245395.html
  3. "Trendwatching: Mori Gyaru." Universal Doll. April 2, 2010. Retrieved September 13, 2020 from https://web.archive.org/web/20190326213400/https://universal-doll.com/2010/04/trendwatching-mori-gyaru/
  4. "The Top 10 Meme from Ageha & Mitsu's Top 10." Universal Doll. March 18, 2010. Retrieved September 13, 2020 from https://web.archive.org/web/20160405172257/http://universal-doll.com/2010/03/the-top-10-meme-from-ageha-mitsus-top-10/
  5. 5.0 5.1 "Almost Mori: What is Mori Gyaru?" I don't know much, but I'm learning. July 2, 2019. Retrieved August 26, 2020 from https://idontknowmuchbutimlearning.blogspot.com/2019/07/almost-mori-what-is-mori-gyaru.html
  6. "Mori Substyle; The Mori Gyaru." Berry Drop in the Forest. March 18, 2015. Retrieved August 26, 2020 from https://berrydroplife.blogspot.com/2015/03/mori-substyle-mori-gyaru.html
  7. "Trend Watching: Mori Gyaru." Universal Doll. April 2010. Retrieved September 11, 2020 from https://web.archive.org/web/20190326213400/https://universal-doll.com/2010/04/trendwatching-mori-gyaru/
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