Larme Kei is a rather undefined Japanese fashion focused on a girly and intelligent aesthetic. The style is vague and has no real defining features or rules. Instead, the style is based on the fashion that comes out of the magazine of the same name, LARME.
The Name[edit | edit source]
Is It Actually a Style?[edit | edit source]
Larme Kei as a term comes not from Japan, but from the foreign community that has come to enjoy the styles and clothing coming from the LARME magazine. As such, some within the fashion have argued that the "style" doesn't actually exist. At least, not in the traditional sense of a "Japanese fashion" that is created to center around a certain style or aesthetic, like Lolita or Decora. 
The community itself for larme kei is very small, with barely any presence online. However, many that do wear it stand by its presence as a style. Some who wear it have created rules and guidelines to follow based on what is shown in the magazine, and consider that the basis for the style. 
Style Basics[edit | edit source]
As larme kei is so vague, it does not have any true rules or a silhouette. Hemlines, color themes, motifs, accessories, and pretty much anything else can vary greatly depending on what is on trend at the time. However, there is a self-explained basis for the style that comes from the LARME magazine.
According to the magazine's creators, larme kei is geared towards women ages 18-25, and focuses on looking fashionable, mature, and intelligent. Its goal is to produce a look that showcases these ideas. The creator of the LARME magazine also says that the magazine takes existing trends interprets them through their own aesthetic, which they categorize as unique and girly.
As the LARME magazine has followed and evolved with fashion trends in Japan, larme kei fashion has also evolved. Common trends throughout the years have been pastels, tulle, black and white, faux fur, French-inspired, and romantic looks. However, recent magazine coordinates
One thing in larme kei that remains fairly consistent throughout the style is makeup. As the name suggests, larme makeup is often created in a way that resembles a "crying" or "sad" look, with innocent-looking or dewy eye makeup and blushing cheeks. 
Substyles[edit | edit source]
In Japan (where the fashion is known as Girly), there are two particular subgenres of the look.
Otona Girly (大人ガーリー)[edit | edit source]
As its name suggests, it's a more mature girly style. Since it is targeted at older women, the clothes cover more skin than usual, and there are many feminine dresses and skirts with elegant ruffles and floral lace. However, the playful prints and accessories still empathize the girly cuteness. 
Retro Girly (レトロガーリー)[edit | edit source]
It's a girly style based on wearing outfits that have a retro feeling. The outfits usually feature a tartan main piece in muted pastels or earth tones. Flared skirts and tri-fold socks are very popular. 
Brands & Shops[edit | edit source]
Larme has no official brands, however, there is an official Larme magazine, which the fashion is named after.
Although there are no official brands, there are a few brands that work well with the style:
- Ank Rouge
- E Hypen
- Honey Cinnamon
- lil Lilly
- Mon Lily
- Nice Claup
- Rose Marie seoir
- Secret Honey
- titty & co
- Very Brain
Gallery[edit | edit source]
External Links[edit | edit source]
- "Larme Magazine Introduction." Universal-Doll. August 19, 2014. Retrieved September 9, 2020 from https://web.archive.org/web/20200122032027/http://universal-doll.com/2014/08/larme-magazine-introduction/
- Asahi Sato. "ガーリーファッションとは。コーデ＆ブランド【イラストで解説】(What is Girly Fashion -translated title)." MyNavi. August 26, 2019. Retrieved September 9, 2020 from https://woman.mynavi.jp/article/190826-20/
- "Larme Kei Does Not Exist (but I wear it anyways)." Heartbreak Cherry. Now private. Retrieved from https://heartbreakcherry.blogspot.com/2018/01/larme-kei-does-not-exist-but-i-wear-it.html Circa 2019.
- Eri. "Intro to Larme Fashion." Petite Dollies. 2016. Retrieved September 9, 2020 from http://blog.petitedollies.com/2016/04/about-larme-magazine.html
- "Larme Kei's Brands." Mitsui's blog. December 19, 2015. Retrieved September 9, 2020 from https://mitsuru-hime.blogspot.com/2015/12/larme-kei-brands.html
For more information, please visit:
- F yeah! larme kei! - Tumblr account