Ita Lolita is a negative term used to describe attempts at lolita fashion gone wrong.
Ita lolita refers to any lolita outfit, or outfit that claims to be lolita, that violates the rules of lolita or is put together in a poor way. Most often, ita outfits are associated with terrible off-brand JSKs with poor quality workmanship. However, it can also be used to describe outfits that are coordinated poorly, such as using non-lolita items with lolita items, or using clashing colors. Cat ears are also known as an ita staple item.