Ita Lolita is a negative term used to describe attempts at lolita fashion gone wrong.

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Ita lolita refers to any lolita outfit, or outfit that claims to be lolita, that violates the rules of lolita or is put together in a poor way. Most often, ita outfits are associated with terrible off-brand JSKs with poor quality workmanship. However, it can also be used to describe outfits that are coordinated poorly, such as using non-lolita items with lolita items, or using clashing colors. Cat ears are also known as an ita staple item.

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